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Mission

The Arts in Bushwick blog provides a platform for journalistic discussion about the Bushwick community that works toward an integrated and sustainable neighborhood through the visibility of arts programming and community organizing.

Essentially the online journal of Arts in Bushwick, the AiB blog publishes original content throughout the year to further the AiB mission. In addition to documenting the annual Bushwick Open Studios and various other AiB-sponsored activities, we also cover events, happenings, as well as art and culture topics involving and relevant to the Bushwick and Ridgewood communities. Our aim is to provide solid content of varying length and photo essays.

Content

We welcome new ideas, suggestions, writing styles, and
dialogues, but the editors ultimately assume the responsibility of ensuring that
everything published on the Blog promotes and is in line with the AiB mission statement.

All content submitted for publication should be exclusive to the AiB Blog, i.e., only original content is published. After publication, articles may be posted to a personal website with a link to the AiB blog. Revisions of articles posted to a personal website may also be submitted to the AiB blog, but such articles may require additional edits as noted above.

Topics for consideration include any art-related event or issue occurring within or involving the Bushwick or Ridgewood neighborhoods. This scope may be physical or substantive, such that events taking place outside of Bushwick’s geographical borders, but pertinent to this community (e.g., a gallery opening including Bushwick artists), may be covered as long as appropriate thought is given to its relevancy.

Event preview content should be listed by the event organizer on the Events page and this listing should be linked to in any preview or post-event content about it by the blog.

Meetings

The first Tuesday of every month, plus one extra meeting tbd by volunteer schedule ahead of large scale events to ensure coverage for Community Day and Bushwick Open Studios.

Discussion topics include protocol updates, brainstorming ideas, post assignments, story pitches/proposals, and general AiB blog team regrouping.

Anyone looking to join our regular team must attend a monthly meeting or speak with an editor for a brief orientation.

Collaboration

Contributors and editors may suggest topics/events for articles. Although all ideas must be proposed to the Co-Editors prior to submission, contributors choose their own assignments. Deadlines are determined in collaboration with the editors who manage the editorial schedule ensuring timely and regular publications to the Blog.

Editing

Once submitted, all articles are subject to standard editing for house style and creative content editing to maintain the institutional knowledge and voice of the AiB Blog. Depending on the revisions necessary, this editing may be either a dialogue between contributor and editor or a onestep process. Standard editing includes things such as sentence structure, grammar, spelling, and unified formatting.

Roles

Editors edit and publish at least two articles per month by contributors other than themselves. Must edit for at least two consecutive months before being added to the masthead; removed from masthead after missing two consecutive months.

Regular Contributors write one article per month and will be listed on the masthead after two consecutive months. Will be removed from masthead after missing two consecutive months.

Guest contributors may submit anytime, with deadlines determined ad hoc in conjunction with the blog editors.

Although assignments are self determined, all story ideas must be proposed in the online group and added to the editorial calendar.

All contributors will have a profile page with articles listed in a timeline.

Additionally, as Bushwick Open Studios approaches, our “seasonal” BOS contributors team will be listed as its own masthead, and will be assigned or approved for preview lists and profiles as well as round up and post-event coverage.

Style Guide

Exhibition Reviews

When reviewing a visual arts show, try to get original quotes or statements from the artists, curators or gallery directors. Ask the gallery assistant for a .pdf of the official press release, which often times contains quotes, if you cannot get a person-to-person interview. You should try to obtain high-resolution images of individual works from the gallery, especially if you include a single artwork as an image in your post. Only use “snapshots” for coverage of the general event whenever possible. Reviews should be 500-600 words at most and remember to include a title!

Artist Profiles and Studio Visits

Plan out a list of questions in advance of your visit and do your homework about the artist. Try to structure the post around a unique element and don’t attempt to cover the artist’s entire practice, especially if they are mid or late-career. If the profile is in advance of BOS, the content should be somewhat related to the work the artist is planning on showing during the festival. Structure the post according to what is most interesting; save generic and boilerplate questions for the end of the post.

Examples of general artist profile topics and questions:

• Can you briefly describe your artistic background or how you came to be a visual artist? What early formats, styles or mediums did you work in and how have they informed your current style or medium?

• How would you characterize the underlying theme of your visual style, if there is one? What artists or movements have been influential to your practice?

• Do you actively incorporate art historical references in your work or what artistic precedents are you aware of or concerned about in relation to your work?

• What contemporary artists do you actively follow?

• Would you recommend any other artists in your building/studio and why?

General BOS-related question examples:

• What changes have you noticed in the time you’ve spent in Bushwick?

• What concerns do you have about the neighborhood?

• Why do you support the Bushwick arts community?

• What’s you favorite Bushwick hangout and why?

• How are you participating in this year’s Bushwick Open Studios?

• Any memorable moments from past Bushwick Open Studios?

• Do you feel that your works has been influenced by the neighborhood?

• Who’s your favorite Bushwick artist?

STYLE GUIDELINES

This is the style guide we’ll use when we edit your posts. Please help us get your posts up faster by following this style guide yourself.

Length

• 500 to 800 words

The most effective posts fall in the 500 to 800 range; a full op-ed length may be too long to hold a reader’s attention. We strongly recommend a maximum of 500 words.

If your post is especially long, it will take longer to edit, and therefore longer to appear online.

Basic Structure

• Introduce your topic and the point of your post within the first 1-2 sentences.

• Make sure to explain the relevancy to AiB, Bushwick, Brooklyn, or the NY-area art scene in the first paragraph so readers have a context up front.

Title

• This Is a Sample Title From the Editor o Capitalize the first letter of every word, except for articles and prepositions three letters or less (so “From” is capitalized, but “for” is not; “Is” always gets capitalized)

Clear, descriptive titles work better than cute or punny ones. What would you enter into Google if you were trying to find this article? That’s usually the best way to start your title.

By-Line

• Standard format is: by [italicized, bolded and lowercase; do not capitalize] + First name Last Name [Italicized, bolded and capitalized] • Always italicize the word by AND your name!

• The standard format for the byline is the same regardless of your role, personally/ professionally, or within AiB. For example, all posts by the editor will NOT identify she as such, but simply will read: by Holly Shen Chaves

• If you have taken all the photographs in the post, you want to identify yourself as the photographer, you may do so but it is not necessary. If you choose to do so, please use the following format: text and photos by First Last

• If the author and photographer are different, please use the following format: by First Last; photos by First Last

• Please ALWAYS put your by-line as the first line of text in a Tumblr post, before any photograph. If you are using the “Photo” “Video” post-styles, you will need to put the TITLE of the story in the body of the text as the first line, followed by your byline.

• If you’re unsure of how to style your title or byline, the best way to find answers is by looking through recent posts on the blog itself Long Quotes/Excerpts

• It is standard blogging practice to “blockquote” excerpted passages of text or dialogue in your posts if they are longer than 4 lines or sentences in the post. It makes it easy for the reader to differentiate between others’ voices and yours, and it makes reading easier on the eyes by breaking up the text If you’re quoting a curator, writer, artist, or any individual and the quote is only 1-2 sentences OR is part of the flow of another phrase, you don’t need to use blockquotes.

• To blockquote: 1. Highlight the portion of text that is quoted 2. Click the button with the arrow facing right on it, right above the text box

Example of Block Quoting:

Arts In Bushwick has two core functions – producing neighborhood arts festivals, and facilitating community projects and dialogue. All of our activities are produced by volunteers and at no cost to the public.

• You may use inline quotes for shorter excerpts. Example of in-line quoting: At least to heavy-weight critics like the Times’ Roberta Smith, who described the show’s touchstone installation Aten Reign a “ravishing, immense, elliptical, nearly hallucinatory play of light and color tha tmakes brilliant use of the museum’s famed rotunda and ocular skylight,” the Guggenheim and Turrell wowed with technically complex, unprecedented installation.

Bold/Italics/Underline Formatting

To apply any of these formatting options to words or segments of text, simply highlight the text you want to format, and click the “B”, “I”, or “U” buttons above the entry box, which will wrap the proper code around the selected text and make it appear formatted as chosen when the post is published onto the site.

When to Bold:

When to Italicize: Exhibition title book titles movie titles newspaper titles magazine titles television show titles play titles

When to Underline:

When to use Title Quotes:

Artwork titles, i.e. “Hawk,” by John Smith Artwork series titles, i.e. from the “Birds” series Title of a magazine article, i.e. The New York Time’s Roberta Smith writes about the latest light installation at the Guggenheim in “James Turrell at the Guggeneheim”

Title of a newspaper article

Book chapters

When to do nothing

Names of Galleries (do capitalize though)

Names of Museums

Names of Businesses or Organizations

Street Names

Quotes from Texts? Citations?

Brackets / [sic] for quotes Single versus Double Quotes – punctuations outside single quotes Punctuation – mainly dashes I think will look best standardized, and I have a personal project to enforce use of the oxcford comma as often as possible Foreign Language Words – italicize? In text lists? Numbers: spelled out or Arabic numerals?

TECHNICAL HOW-TO’S

Bold/Italics/Underline Formatting

To apply any of these formatting options to words or segments of text, simply highlight the text you want to format, and click the “B”, “I”, or “U” buttons above the entry box, which will wrap the proper code around the selected text and make it appear formatted as chosen when the post is published onto the site. See above section about when to bold, italicize or underline. Hyperlinks Any time you reference an article or a website, readers always appreciate when you hyperlink it (make it clickable to the relevant page).

To hyperlink text, follow these steps: 1. Find the URL (web address, i.e. “http://www.webaddresshere.com”) you want, and “copy” it so it’s stored, as you’ll “paste ” it in a couple steps

2. In the entry body where you post, highlight the segment of text or word you want to be clickable

3. Click the middle chain-link shaped button (between the U button and the envelope symbol) above the entry box, which will make a small window appear

4. Paste the full web address (http:// and everything) that you copied in step 1 into that window

5. Click “OK” Adding Images • Images should be .jpg images and a maximum of 800 pixels wide. Adding Tag Keywords In the Tags field, enter relevant keywords, separated by commas, to describe your posts.

Keywords helps us promote your writing on the site and in search engines.

• Add topics and ideas referenced in the post, e.g. “Election 08”, “Iraq”, “Health”

• Proper names, places, and things work great — people search for nouns more than verbs

• Think like a Google searcher — what would you enter into Google if you were trying to find this article? That is usually a good tag to use.

• For disambiguation purposes, a number next to frequently used keywords will appear when you begin entering the first few letters of the keyword — please opt for the more frequently used tag.

PUBLICIZING YOUR POSTS

We encourage contributors to promote their pieces and send them around — many readers arrive at pieces passed on from friends and other sites. Here are a couple ideas:

• Email lists: Send a short note with a link to your post to any lists you’re on — whether social organizations, extracurricular groups, or even just your typical family/friends list. Encourage them to comment! Our experience shows that often the more comments a post attracts, the better it does in generating clicks and more comments. Create a community around your post, and help it grow by starting with your own personal community. Encourage your friends to share it as well.

• Facebook: Share your post via AiB’s Facebook page first, then share the post to your personal page or group from there.

• Blogs that cover the topic you’re writing about: Most blogs will have a ‘contact’ email for their writers and editors. If you’ve written something you think a specific blog might be interested in, send it their way with a brief, polite note explaining why you thought they might find it interesting (don’t send them everything you write, and don’t send to multiple blogs simultaneously, i.e., ‘spam’ them). It also doesn’t hurt to reference individual posts that they’ve written in your posts, by linking to them

• Respond to Comments: Responding to comments on your own post helps the community grow around it.

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