8 x 10 inches
Svetlana Jovanovic’s surreal photography portraits question existing cliches of femininity. Exploiting conventions of fashion photography, Jovanovic’s work organizes around issues of eroticism, taboos, and theatricality. In her endeavor of creating images that are at the same time aesthetically pleasing and discomforting, her portraits evoke dreamlike sequences of women masked, emanating loneliness, alienation or ecstasy. Using often monochromatic backgrounds and digital image manipulation, Jovanovic explores the ambiguities in the visual legacy of the female form, creating atmospheric narratives of psychological and uncanny nature. The unease and ambiguity that surrounds Jovanovic’s photos encourage the viewer to recognize on their own objectifying practices and expectations of the female body in fashion and photography.
Born in Belgrade, Serbia, Svetlana received an MA in Psychology from the University of Belgrade. In 1999, she moved to The Hague, The Netherlands, where she worked with the United Nations. She has also studied at the Royal Academy of Arts (KABK) in The Hague, Nouva Accademia di Belle Arti NABA in Milan, and the International Center of Photography in New York City. In 2015, she moved to NYC, where she is currently living and working on personal and commercial art projects, and also as a Teaching Assistant at the International Center of Photography.